8.5 million straws are estimated to be thrown away every year in the UK ending up in landfills, waterways and eventually choking our oceans. Too lightweight to be sorted using traditional mechanical recycling methods, the problem has to be tackled at the source.
WHAT WE’RE DOING
#3weeks, the first project from the Breaking The Plastic Habit Programme, was aimed at reducing the problem of single-use plastic straws in bars and restaurants on our Estate.
Tackling their use head-on, we are working with retailers to remove plastic straws from bars and restaurants.
Why three weeks? According to behavioural research, it takes three weeks to break a habit. There is a reluctance to give up our so-called plastic comforts, so our three weeks theory set out to prove that given time, we can live without them.
85% of bars, restaurants, cafes and coffee shops pledged their support to ditch single-use plastic straws and after three weeks, we succeeded in reducing the use of 72,000 straws. 83 stores have progressively banned plastic straws permanently, and those that have not yet taken the plunge are working directly with us to find alternatives to plastics.